Tatsu-ya

DipDipDip

Created a cohesive brand system for DipDipDip, an elevated Japanese hot pot concept from Tatsu-ya, spanning identity, digital, print, and environmental touchpoints.

Client

Tatsu-ya

Role

Senior Product Designer

DipDipDip is an elevated Japanese hot pot concept from the Tatsu-ya restaurant group, blending traditional dining rituals with a refined, contemporary experience. Built around premium ingredients, thoughtful hospitality, and immersive storytelling, the brand balances sophistication and playfulness to create a memorable destination that feels both approachable and distinctive.

My Role

Directed the visual identity and execution of the DipDipDip brand, including logo design, menus, website, merchandise, and marketing assets.